Amazon is ramping up its original content war with Netflix

As a subscriber to both Amazon Prime and Netflix, I’m finding the original content war between the two to be most enjoyable. No doubt inspired by its recent Golden Globe awards, Amazon is planning an onslaught of original movies for theaters and streaming, with the intention of releasing a dozen “prestige” movies ever year. 

After taking home a couple of Golden Globe awards for television, Amazon is planning to bring original movies to theaters and to Amazon Prime. Production will begin this year, with the goal of releasing 12 new “prestige” movies every year. The films will hit theaters first, and will land on Amazon Prime Instant Video four to eight weeks later, but there’s no word on when we’ll see the first batch. Amazon also didn’t say anything about the films themselves, except to note that Ted Hope will run creative development. Hope’s production company, Good Machine, has produced films such as Eat Drink Man Woman and Crouching Tiger, Hidden Dragon.