Spotify, like many music streaming services, has been exploding in popularity recently. Not only does the service have more than 50 million monthly active users, but the number of cross-platform usage indicates that users are actively engaged by the service which, in the end, is even more important than usage numbers.
Why have Apple and Google suddenly gotten so interested in streaming music? Because it could rally people to iOS or Android since mobile is where they listen, according to new stats I’ve attained about Spotify. The company has been telling its brand advertisers that mobile now accounts for the majority of listening, with 42% on phones and 10% on tablets, while its desktop software handles 45% and its web player runs 3%. It seems the opening of shuffle play on phones and its ad-supported free tier on tablets in late 2013, has drawn more users to Spotify streaming on the go.