Nintendo has taken a half step into the modern gaming world

Nintendo hasn’t exactly embraced the world of Let’s Plays and video game streaming. In fact, the Japanese company has actively tried to shut down anyone who releases gameplay footage of its games and has expressed confusion as to why anyone would want to stream games. However, due to the universal backlash from fans over this, the company has decided to at least dip its toes into the water and allow people to post gameplay footage, albeit with a catch. 

Nintendo wants people to make money from videos on YouTube featuring Mario and Zelda games, but the Japanese company also wants a piece of that cash. Earlier this week, the publisher introduced the Nintendo Creator’s Program that enables video makers to earn advertising revenue on YouTube. If you upload videos featuring Nintendo games, you can sign up for Nintendo’s program, register your channel or individual videos, and Nintendo will give you 60 percent to 70 percent of the money it gets from YouTube. This is the only real way to make money from these kinds of clips on Google’s service since videos with Nintendo games almost always get flagged for featuring copyrighted material. This is the only example of a major company with a partner program like this on YouTube.