Polaroid tries once again to reestablish its relevance in the digital age

Polaroid’s attempts to make itself relevant again in the age of digital photography have been met with minimal success, but the company is continuing its efforts. In its latest attempt, Polaroid has formed a partnership with an Edinburgh-based photo journaling service known as Blipfoto. The service allows people to document their lives by submitting a single photo every day. 

Polaroid, the vintage camera brand that has fallen on hard times, is currently engaged in a multi-prong strategy to resurrect its good name and refresh its product line for the 21st century. One such effort launches today with the release of Polaroid Blipfoto, a pairing with and relaunch of the popular British online one-photo-per-day personal journal. Polaroid Blipfoto is now available across all mobile devices, with its free apps for Android and iPhone, and can also be accessed via the Web. A host of changes accompany this re-launch and refresh, including a complete overhaul of Blipfoto’s design, updates to its mobile apps and a migration of all images to new servers for better performance and resolution of technical issues.