Snapchat’s growth is slowing down significantly

Despite the app’s seemingly endless popularity, it looks like Snapchat’s user growth slowed down significantly as it approached the end of 2014. After having peaked sometime in March, the number of unique visitors has been on a constant decline in the time since, although for legal reasons, these numbers don’t account for minors.  

Snapchat’s user growth seems to have stalled toward the end of 2014, according to new Comscore numbers I obtained on Friday. As you can see from the below graph, Snapchat hit a peak around March 2014 and has slowly declined in unique visitors since then. I’ve reached out to Snapchat for comment and will update this if I hear back. One caveat: Comscore only reports numbers from the 18 and over user group for legal reasons. Companies like Snapchat and Kik have big teen bases, so the Comscore numbers aren’t 100 percent representative. At the same time, given that Snapchat has saturated the teen audience at this point, the slow growth from the 18+ demographic is troubling.