Bellabeat has already managed to pull in $1.2 million revenue after completely selling out its women-centric health trackers for mothers and women looking to be mothers. Inspired by this success, the company has decided to expand its offerings to all women with the Bellabeat Leaf, a self-described piece of smart jewelry that can be worn in a variety of ways as it tracks your health.
Bellabeat, the maker of a trio of health trackers for moms and moms-to-be, is now broadening its focus to include a feature set designed to appeal to all women after selling out of its initial pre-orders, netting the company $1.2 million in revenue. With the Bellabeat Leaf, a piece of “smart jewelry” that can be worn as a necklace, pendant, bracelet or brooch to track activity, sleep and stress levels, the company is adding new features to the app and device itself that allows women to track their overall reproductive health. That is, the Leaf will be updated to allow you to track and be notified about your period, contraception intake, and ovulation period – features that make sense for those looking to conceive, as well as those who are not.