Toshiba is a well established household name that played a major role in making the television market the way it is today, but new rumors suggest that the Japanese electronics giant is considering leaving the US market. These rumors are fueled by the fact that Toshiba recently announced that it won’t be demonstrating any new televisions at CES 2015.
Another popular Japanese consumer television manufacturer is re-assessing its future involvement with the category in the U.S. market. In a statement issued to TWICE Tuesday, Toshiba America Information Systems (TAIS) said it would not be introducing any new TV models for the U.S. at next week’s International CES, which for decades has been a huge showcase for the company’s TV business. “Toshiba Corporation is currently evaluating the business model for the U.S. consumer TV market as part of the company’s measures to reform its Visual Products business worldwide,” the company said in a statement. “Toshiba will announce the details when the decision has been finalized in the next few months.”