Alibaba is taking on WeChat with a new app called Ding Ding

WeChat is currently the king of China’s messaging app market with virtual no real competition. However, the Tencent-owned app may be getting its first real competitor in China as Alibaba, Tencent’s biggest rival, has launched a new enterprise-focused messaging app known as Ding Ding that comes jam packed with many of the features that you’d expect from an enterprise app. 

When it comes to mobile chat apps, Tencent’s WeChat is undisputedly at the top of China’s market. But Tencent rival Alibaba sees an opening in the mobile chat space for an enterprise-focused chat app that it hopes to fill. Enter Ding Ding, Alibaba’s new mobile, browser, and desktop chat program aimed squarely at improving your workplace communication. Ding Ding, which Alibaba launched for iOS, Android, web browsers, and OS X on Tuesday, comes with most of the features you’d expect from an enterprise chat app. Companies can be grouped into departments, making it easy for specific teams to communicate on the go without having to type every team member’s name into a massive group text or use third-party software to set up a conference call. And if you’re looking for one person in particular, you can find them by department and then easily shoot them a text, email, voice recording, or call by pressing a button in the app.