Netflix is finally entering the Asian market

In its quest for global expansion Netflix has turned its eyes to a market that it has yet to penetrate: Asia. The streaming service will begin its Asian expansion later this year starting with Japan. Netflix CEO Reed Hastings has already promised that the company will complete its overseas expansion by the end of 2016. 

Netflix has been talking up its plans to continue its overseas march, and now it is poised to conquer a new territory: Asia. Deadline can confirm that the streaming service will enter the Japan market in 2015, which will make it the streaming service’s first Asian market. The news, first reported by CNBC this afternoon, was expected, with global expansion a priority especially after Netflix earlier this month reported stronger-than-expected subscriber growth overseas and as-expected results in the U.S. for its Q4 earnings. At the time Netflix counted 18.3 million subs overseas, up 2.4 million for the quarter and beating its forecast for 2.2 million.