Snapchat wants people to create local Snapchat communities

Snapchat has been rolling out new features like crazy these past few months and the latest such update will come in the form of an update to its Our Stories feature. This feature only updates you with snaps from a certain location that can only be seen by people nearby and has traditionally only been used at special events but this new update would create local snap hubs for people to essentially create local Snapchat communities. 

Snapchat’s newest feature could turn Our Stories into hip, visual back channels by locals for locals only. The company is currently experimenting with a version of its normally public, big event Our Stories that feature Snaps from a certain location that can only be seen by people nearby. Today it’s running one called “TGIF” that only pulls in Snaps from, and shows them to, people in Los Angeles. If the Local Our Stories catch on, they could inspire people to open Snapchat to check if there’s nearby content. It could also barge in on a market that Yik Yak has found tons of traction with: college kids who want to know what’s up on campus. Local Our Stories could give twenty-somethings a way to see Snaps from their cities.