Tinder’s premium option may do more bad than good for the app

One of the biggest reasons that Tinder has risen to be one of the most popular dating apps in the world is the fact that it’s ridiculously easy to use. However, in an effort to monetize the service by having a premium subscription option the company might be ruining exactly what it is that makes Tinder successful. 

Tinder, the outrageously popular free dating app, is going through a huge change. It’s in the middle of launching a paid subscription product called Tinder Plus, currently being tested in some European countries. Many Tinder users feel that the update ruins everything that made the original version great, namely because it will limit the number of swipes users have. Tinder is popular, in large part, because it’s so easy to use: you swipe right if you like someone and left if you don’t. Users have an unlimited number of swipes, so it feels like a mobile game as much as a dating app (important for those who are still hesitant about online dating). In fact, lots of users keep the app in the “Games” folder of their phones.