Millennials don’t seem to give a crap about the Apple Watch

It pretty much goes without saying that the Apple Watch is going to completely change the wearable device market but there’s a key demographic, one that tends to be very pro-Apple, that doesn’t really seem to give a crap about the company’s smartwatch: millennials. People between the ages of 18 and 34 are actually, according to new research, more excited about HBO Now than the Apple Watch. 

The Apple Watch may suffer from a generation gap. Social media conversations around the Apple Watch’s launch revealed that millennials — those age 18 to 34 — were far more excited about the HBO Now streaming service and the Apple TV price cut than the Apple Watch, according to an analysis of nearly one million tweets about the event. “This is a generation that loves their TV but they don’t want to consume it in traditional ways,” said Ben Carlson, president of social media research company Fizziology that conducted the study. “I think the announcement by Apple really spoke to them — the lower price point on Apple TV, the near immediate availability of HBO Now.” Fizziology used statistical sampling to measure the sentiment expressed in some 706,280 tweets immediately before, during and after Apple’s launch event in San Francisco.