Samsung is spending billions to stay ahead of Apple

Research and development is key to staying ahead of the competition, especially when your competition is Apple. That’s why Samsung has decided to invest more money than it ever has before in research and development. Despite the company’s financial suffering last year, Samsung spent $13.8 billion in research and development in 2014 in order to stay ahead of Apple.

Samsung Electronics will invest the highest amount of money in its history for research and development (R&D), even while going through troubles due to performance deteriorations last year. According to an audit report of Samsung Electronics on March 8, its total R&D investments reached 15.325507 trillion won (US$13.809354 billion) in 2014. The amount accounts for 7.4 percent of the total sales (206.25987 trillion won, or US$185.66895 billion). The monthly average is 1.2771 trillion won (US$1.1508 billion). The R&D investments increased 3.7 percent from that (14.780432 trillion won, or US$13.318203 billion) of the previous year. It means that R&D investment was still active, although sales decreased 9.8 percent.