Visual.ly raises $3.3 million to expand its visual content marketplace

Visual.ly has raised $3.3 million in funding to continue helping companies create infographics, videos, and various other visual content. The startup began with an infographic-building tool but has since evolved into something closer to a marketplace model and calls itself a marketplace for visual content that’s no longer limited to just infographics and includes everything from interactive graphics to videos.

Visual.ly, a startup that helps companies create infographics, videos, and more, has raised $3.3 million in additional funding. The company launched with an infographic-building tool before switching to more of a marketplace model — by the time it raised its $8.1 million Series A last year, Visual.ly was billing itself a marketplace for “visual content,” a category that also includes videos and interactive graphics. CEO Matt Cooper told me that company has continued to expand and now covers things like e-books and white papers. He tied this to the broader growth in content marketing — in other words, brands’ desire to produce blog posts, videos, and so on in an attempt to connect with consumers. (Content marketing is far from universally beloved, but at least it’s a broader category than just infographics, and it’s certainly an area where VC dollars are flowing.) “There’s this constant demand to feed that beast, and it’s really taxing to internal marketing departments to keep up with that flow,” he said. “The rise of content marketing been a primary driver in our business growth.”