Apple sold more than a million Apple Watches in one day

It shouldn’t come as a surprise that the Apple Watch is selling like crazy, but the numbers are impressive nonetheless. On the first day that it became available, Apple sold around 1,000,000 of its smartwatches to 957,000 people, meaning the customers ordered and average of 1.3 Apple Watches. These sales exceed even the higher predictions that analysts have had. 

With the first weekend of Apple Watch pre-sales done and dusted, you can be sure company executives will be keenly searching through the sales figures on Monday, looking for clues as to how its first ever wearable might fare in the long term. There’s a chance Apple will this week offer some broad sales figures relating to the Apple Watch’s debut, though in the meantime e-commerce analytics firm Slice Intelligence has crunched some numbers to offer its own assessment. After looking at e-receipt data for 9,080 online shoppers, Slice estimates 957,000 people ordered an Apple Watch in the U.S. on Friday, the first day the device went on sale. The respectable figure, if accurate, goes beyond what high-profile Piper Jaffray analyst Gene Munster predicted when he said recently it’d take the entirety of the first weekend to hit that number. Interestingly, Slice’s data said consumers ordered an average of 1.3 watches, suggesting some were buying extras as gifts (rather than one for each wrist, which really would taking Apple fandom to a whole new level).