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ASUS thinks 4GB of RAM will be the standard for high-end smartphones

Speaking at the launch event for the Zenfone 2 in India earlier this week, ASUS CEO Jerry Shen talked about the future of the mobile industry and what trends we can expect to start seeing later this year. One such trend is 4GB of RAM, which is what the Zenfone 2 has and what Shen believes will become the standard for high-end smartphones in the coming months. He also believes smartphones will continue to get thinner, to the point where manufacturers are going to need to rethink button placements. 

From megapixels in cameras and cores in CPUs, the specifications competition now seems to be shifting to the amount of RAM in our smartphones. The first phones with 1GB of RAM started to roll out in 2011; the LG Optimus LTE2 ushered in 2GB and the LG G2, followed by the Samsung Galaxy Note 3 had 3GB of RAM. Despite this, even flagships often cut down on the amount of RAM. Asus CEO Jerry Shen, who was in India recently for the launch of Asus Zenfone 2 – which has 4GB of RAM – tells us that we’re going to see plenty of other phones with that specification as well. Shen says this will soon become a trend with other companies too. “This 4GB RAM will become a trend by second half of this year,” says Shen. He expects more handsets featuring 4GB of RAM to start reaching consumers by August or September this year. The other trend that Asus is betting on is moving the buttons to the back, ala LG’s design style. This is important because it allowed the phone to get much sleeker, and this is something Shen feels the customers want. Shen says that thickness of the handset is a key element when it comes to design. The smartphone now features volume keys and camera button at the back below the rear camera like the LG flagships. Shen tells us Asus used this design because it was impossible for Asus engineers to fit the buttons on the sides, which are just 5.4mm thick.

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Written by Rocco Penn

A tech blogger, social media analyst, and general promoter of all things positive in the world. "Bring it. I'm ready." Find me on Media Caffeine, Twitter, and Facebook.

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