Google ‘buy’ buttons are coming

Google has always had an uneasy relationship with many third-party websites. Those who offer goods or services that are supplied by others have had to depend on Google for their sales while being suspicious of Google’s intentions as they dive deeper into direct eCommerce. Now, this latest move could make them a direct competitor for many websites, something that many consumers will love but that some companies will hate.

Google Inc. will launch buy buttons on its search-result pages in coming weeks, a controversial step by the company toward becoming an online marketplace rivaling those run by Amazon.com Inc. and eBay Inc.