India is Xiaomi’s new China

Xiaomi has already established itself as one of the top dogs in China, the world’s largest smartphone market, and now the company wants to do the same thing in the world’s second-largest smartphone market: India. The company is even on-board with Narendra Modi’s, the Prime Minister of India, new “Make in India” initiative which aims to encourage companies to start manufacturing their products in India. 

India is currently the second biggest smartphone market in the world, the only bigger market out there is the Chinese one. India, however, has seen huge growth in the last year or so, and judging by the growth-rate, it might even catch up to China in the coming years. The prospect of this market has attracted manufacturers from all the world, more and more of them are offering their tech products in China, mainly smartphones. India also has a number of their own smartphone OEMs like Micromax, Lava, Intex and YU… and is truly becoming one of the most interesting markets to keep track of. That being said, India’s Prime Minister, Narendra Modi, has introduced so-called ‘Make in India’ initiative back in September last year. What is ‘Make in India’? Well, it’s kind of self-explanatory really. This initiative encourages companies to manufacture their products in India, the country is offering all sorts of incentives to companies who decide to manufacture their products in India, and it seems like many of them are actually on board with it.