Is the BMW i3 too ugly to buy?

Environmental technology has been flooding into the automotive industry since before the Prius was launched almost two decades ago. Green tech is a big deal and even with lower gas prices today, people are still interested in saving on gas and looking at alternative fuel sources for their vehicles. BMW is trying to get in as much as possible into the realm of Tesla, Chevrolet, and Nissan, but the cars they’ve put our lately are… different. Are they too offbeat to make it or will they appeal to green car buyers?

When the BMW i3 REx was released, so much emphasis was placed on the German manufacturer’s ability to increase the range of an electric vehicle to make it more practical for consumers. The technology was considered ground-breaking and the hype machine started calling it the revolutionary vehicle that would make electric vehicles hit the mainstream.