Xiaomi is taking on Alibaba and Baidu with a new money-market fund

There’s simply no end to Xiaomi’s ambitions. The burgeoning Chinese electronics maker has launched a new money-market fund called Huoqibao that can be access from within the company’s standalone Xiaomi Finance app. This puts Xiaomi in direct competition with two of China’s other top technology giants: Alibaba and Baidu. 

Like Baidu and Alibaba, Xiaomi is eyeing China’s finance industry and seeing dollar signs. Today the company is officially launching a money-market fund called Huoqibao inside a new standalone app called “Xiaomi Finance.” Like the Alibaba-affiliated Yu’ebao, Xiaomi’s Huoqibao lets consumers save excess cash and earn interest from it. After registering for a Xiaomi Finance account with one’s national ID, users can bind a bank card to the app can store as little as RMB 1 (about US$0.15). The fund is managed by China’s E Fund Management and currently offers an annual return rate of 4.26 percent. This marks Xiaomi’s first foray into serious finance, but it has dabbled in money in the past. Huoqibao was once available in beta for select users of Xiaomi Wallet, another standalone app that was primarily used to manage virtual currency known as Mi coins. Users from inside China could purchase Mi coins through bound bank cards or Alipay accounts, and redeem them for customized launcher themes, or media like e-books.