Apple has sold an estimated 2.79 million Apple Watches to date

Apple has assured us that it’s “thrilled” with its Apple Watch sales numbers so far, but the company hasn’t given us an exact number. That doesn’t mean we can’t guess, however, which is exactly what Reuters has done. By extrapolating from past sales data, Reuters estimates that Apple has sold 2.79 million Apple Watches since the device was launched in April. 

Although Apple has yet to release official Apple Watch sales numbers beyond being “thrilled” about its launch, research firm Slice Intelligence says the company is raking in big profits from Apple-made band accessories, as can be expected. Analyzing mail receipts from two million people, Slice found more than 20,000 purchased an Apple Watch, Reuters reports. Extrapolating beyond the sample pool results in an estimated 2.79 million units since the device launched in April. Of those customers who purchased Watch, 17 percent picked up more than one band. According to Slice, Apple’s black Sport Band was the most popular model, both for aftermarket sales and as configured with device. The Milanese loop came in second, but comparative metrics were not provided. The report seems woefully incomplete, however, as it failed to detail how many extra bands are being purchased or offer a comprehensive breakdown of Apple Watch sales by model. Reuters cites an IHS report that concluded Apple pays about $2.05 to manufacture a $49 Sport Band, though Apple CEO Tim Cook has gone on record as saying build cost estimates are usually wildly inaccurate.