Carl Durrek
BlackBerry may not be dead yet, but its days as the king of the mobile phone market are dead and gone. While the reasons for the company’s demise are well known, BlackBerry’s current and former executives haven’t really admitted that the iPhone almost single-handedly brought its reign to an end, until now. For the first time since leaving the company back in 2012, former BlackBerry CEO Jim Balsillie has come out to discuss what went wrong.
BlackBerry is still holding on, but the company has had it pretty rough for the past few years. Who’s to blame for its shocking fall from grace? According to co-founder and former co-CEO Jim Balsillie, it all started with the iPhone. Speaking in public for the first time since he left in 2012, Balsillie dished on the company’s poorly received attempt to compete with Apple. BlackBerry rushed out the touchscreen Storm, a buggy response to the iPhone that apparently had a dismal “100 percent return rate.” “With Storm we tried to do too much,” he said. “It was a touch display, it was a clickable display, it had new applications, and it was all done in an incredibly short period of time and it blew up on us. That was the time I knew we couldn’t compete on high end hardware.” Balsillie also says he pushed BlackBerry to release BBM on competing platforms years before it actually happened. The messaging app didn’t arrive on Android and iOS until he had already left. By then it was pretty much too late.
GIPHY App Key not set. Please check settings