Google is venturing into urban technology through Sidewalk Labs

With the world continuing to urbanize and no sign of that trend reversing, Google has created an independent new company known as Sidewalk Labs that aims to improve urban life with the power of technology. The newly-created company will be developing technology that’s designed specifically to improve life in cities by addressing issues such as affordable housing and public transportation.

Google is continuing its expansion into every corner of human life. The search giant today announced the creation of Sidewalk Labs, a new and independent company that Google CEO Larry Page says will focus on improving city living for everyone by developing new technologies to deal with urban issues like cost of living, transportation, and energy usage. The new company, based in New York, will be headed by headed by Dan Doctoroff, formerly New York Deputy Mayor of Economic Development and Bloomberg CEO. Page did not specify exactly how the new company plans to change city living for the better, but said that Sidewalk Labs, will build, buy, and invest in technologies in order to achieve its goals. In its announcement press release, the company said that “while there are apps to tell people about traffic conditions, or the prices of available apartments,” the biggest challenges facing cities — “such as making transportation more efficient, lowering the cost of living, reducing energy usage, and helping government operate more efficiently” — have so far been left unaddressed by technology.