in ,

Nokia is entering the virtual reality market from a different angle

Virtual reality is going to be one of the most important markets in the technology industry here soon and every company wants a piece of the action. Whereas most of these companies are entering the market through virtual reality headsets, however, Nokia is taking a somewhat different approach by targeting content creators instead of viewers. Known as OZO, Nokia’s new virtual reality camera is the first such device to hit the market and is designed specifically for creating virtual reality content. 

Nokia today announced OZO, the first commercially available virtual reality (VR) camera designed and built for professional content creators and the first in a planned portfolio of digital media solutions from Nokia Technologies, the company’s advanced technology and licensing business. “We’re thrilled to introduce OZO to the content creation world, and to define a completely new category of virtual reality capture and playback solutions,” said Ramzi Haidamus, president of Nokia Technologies. “OZO aims to advance the next wave of innovation in VR by putting powerful tools in the hands of professionals who will create amazing experiences for people around the world. We expect that virtual reality experiences will soon radically enhance the way people communicate and connect to stories, entertainment, world events and each other. With OZO, we plan to be at the heart of this new world.”

What do you think?

Avatar of Alfie Joshua

Written by Alfie Joshua

Alfie Joshua is the editor at Auto in the News. Find him on Twitter, and Pinterest.

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

You can now sign up for the Minecraft Windows 10 edition beta

More than 968 million people use Facebook every day