Nokia will reportedly unveil its own virtual reality product next week

Virtual reality is one of the hottest things in the tech world right now and Nokia wants a piece of the action. According to Recode, the company will be unveiling a major virtual reality project at an event in Los Angeles next week, which will be Nokia’s first significant hardware launch since the company sold its handset division to Microsoft a couple of years ago.

Nokia is set to unveil its first major virtual reality project next week at a VIP event in Los Angeles, according to sources familiar with the company’s plans. The effort, which Re/code reported in April, represents the most significant consumer hardware launch from Nokia since it sold its mobile phone business to Microsoft in 2013. It is one of several areas that the company is hoping could eventually reestablish the Finnish company as a serious player in the consumer electronics world. Nokia joins an expanding stable of big-name technology companies exploring the virtual reality arena — a list that includes Microsoft, Sony, Samsung, HTC and Facebook. The industry is trying to recover after a failed start in the 1990s, when VR hype and marketing outstripped the then-available computing power. The product to be shown next week comes from Nokia Technologies, the advanced product group left over when the Finnish company sold its phone business to Microsoft. The same unit is working to get back into the phone business next year via a licensing deal.