Sony has a plan to breathe new life into the Xperia line

We already know that Sony Mobile will continue to produce smartphones despite its numerous losses and unsuccessful products, but it has to turn things around eventually otherwise it’ll forced to shutdown whether it wants to or not. That’s why, in an effort to revive its Xperia line, Sony Mobile is working on a brand new Android software concept build that’s currently in beta testing. Details are slim, but we do know that this will be the Xperia UI’s first major overhaul in quite some time. 

Sony Mobile looks set to bring wholesale changes to its Xperia UI as part of a new initiative dubbed “Sony’s Android concept”. Judging by the language used in its website, the program is designed to offers users the “opportunity to trial a new concept Android software build for [the] Xperia Z3“. The program is limited to users in Sweden and the website clearly states that it allows users to “Enjoy a new user experience” before adding that users will “receive a concept Sony Android software version, with a fresh take on the Sony user experience“. Naturally the company hasn’t revealed any details about the concept software (other than, you know, that it’s a concept build) but based on the website, it looks like Sony’s Xperia UI could get its first major overhaul in several generations. Over the past few years, Sony’s software and hardware have both followed similar patterns with small incremental upgrades to hardware matched with small tweaks and revisions to refine the software experience. Despite being one of the most refined interfaces on Android, the Xperia UI doesn’t have all the bells and whistles found in its rival’s interfaces and as such, the new concept Android software could become the new Xperia UI.