Prince’s newest album is going to be a Tidal exclusive

Prince is a strange dude. On one hand he was one of the first musicians to embrace the Internet and on the other we have his 2010 proclamation where he said that “the Internet’s completely over.” More recently, he announced that he’s going to remove his music from every music streaming service on the market except for Tidal, and just yesterday he announced that his newest album, HITNRUN, is going to be a Tidal exclusive. 

Prince, who memorably proclaimed “the Internet’s completely over” in 2010, is now courting fans on Jay Z’s Tidal with a new album exclusively for the music platform. The funky HITNRUN album will become available to stream on Tidal on Sept. 7, Prince and Tidal announced Friday. The project, his 36th studio album since his 1978 debut For You, will feature “HARDROCKLOVER,” a sexy summer joint he released in July. Prince recently vowed to remove his music from all streaming services except for Tidal. The 57-year-old entertainer has struck up a strong relationship with Tidal this year, having released “Baltimore” on the platform. The ballad honors 25-year-old Freddie Gray, whose death incited protests in the city regarding police brutality. Prince also partnered with Tidal to put on the Rally 4 Peace concert in Baltimore, where he performed the song. “After one meeting, it was obvious that Jay Z and the team he has assembled at Tidal recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry,” Prince wrote in a statement.