The next-generation Apple TV might cost twice as much as the old one

We’ve heard a bunch of rumors about all these awesome new features that the next-generation Apple TV is going to have, and while they all sounds great, they also sound expensive. There’s a limit to how affordable Apple can make its new streaming box while still packing in all of this new tech, so how are these feature going to affect the price. Well, sources for 9to5Mac claim that this could result in the price of the Apple TV doubling to $200.

With the official debut of the next-generation Apple TV less than two weeks away, sources have provided additional details on Apple’s pricing, availability, and product lineup plans for its set-top devices. According to sources, the fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple executives are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199, both higher than the third-generation Apple TV. The new Apple TV will come at a premium price compared with the current model, which was originally priced at $99 from its launch in 2012, then was reduced to $69 this March. As the new box will be considerably more expensive than popular alternatives from Roku, Google and Amazon, Apple plans to keep the $69 third-generation device for sale as an entry level model within the Apple TV product line. The new Apple TV 4 will be very similar to the current model in appearance, but it will be thicker and slightly wider, sources say.