Imagine seeing something that you want on a commercial, then being able to purchase it straight through your television with a few button clicks. Doesn’t that sound cool? Well don’t get too excited, because Amazon’s new shopping feature for televisions isn’t anywhere near as interesting as that. Basically, if your television is connected to either a Fire TV box or a Fire TV Stick, you can use your remote to click on one of Amazon’s stupid banner ads and buy something.
Amazon has rolled a new feature on its Fire TV set-top box and Fire TV Stick that lets users shop for select products from the company’s site right from their couch. GeekWire reports that the feature is fairly basic at present; in fact, there’s no shopping portal as such. Instead, banners on the Fire TV home screen advertise products that you can buy with just three clicks, such as like Hershey’s candy, Fitbit wearables and toys from Mattel. So you can’t yet browse Amazon’s full inventory just yet, and you need to place orders one at a time because there’s no cart feature. However, you can add items to your wish list so they’re available to browse and purchase through your phone or desktop. The service is also missing Amazon Prime Now, the company’s one-hour delivery option that recently expanded to the San Francisco Bay Area. Still, seeing as how it’s come this far with a quiet rollout, it may only be a matter of time before Amazon unveils a complete shopping experience on its devices.