Fossil is entering the smartwatch market with its new Fossil Q line

Most traditional watchmakers have accepted the fact that they either need to jump on the smartwatch bandwagon or wait to die off, and Fossil intends to do the former. Yesterday, the Texas-based company announced its new Fossil Q line of watches, with the Android Wear-powered Q Founder being the flagship watch and the only true smartwatch in the line. The other three watches are traditional watches that have been equipped with some activity-tracking sensors. 

Fossil has been testing a family of new wearable devices for a few weeks, and now it’s finally ready to make all of the products official, including the Android Wear-powered Q Founder. The new smartwatch runs Google’s wearable software and features a round display. Fossil designed the Q Founder with direct help from Intel and Google. It features a trio of buttons, including what looks like a rotating crown, and launches in time for the holidays starting at $275. Fossil also unveiled an entire lineup of wearables with different functions, designs and prices. There’s the Q Reveler, a high-end fitness tracker with colorful LEDs. The company’s also offering a more stylish fitness tracker option with the Q Dream, which features swappable bands in leather and silicon in a variety of colors. Both devices launch on October 25 for $125. Finally, the Q Grant looks more like a traditional wristwatch, but packs sensors for tracking your activity and connecting with your phone. It also features customizable LED lights for letting you know about incoming notifications. It costs between $175 and $195 and hits stores on October 25.