Nintendo’s next console may focus on augmented and virtual reality

One of Nintendo’s smartest business moves in the last decade was embracing motion controls early on with the Wii, and one of its dumbest was trying to recreate that success by embracing… something… with the Wii U. Whatever it was that the company was going for, it didn’t work, and the Wii U completely bombed. With its next console, however, Nintendo is reportedly embracing something that it’s certain will find success: virtual reality. 

Nintendo could be getting into the Virtual/Alternate Reality game with its next console, the NX, according to one financial site’s hypothesis. Digi-Capital, a noted financials and investment site, has penned a blog about the direction Nintendo could be taking with the NX. The blog pulls various quotes from Nintendo executives and checks them against facts to come up with that idea. Inspired by the late Satoru Iwata’s “Blue Ocean Strategy”, the site examines the possible routes Nintendo could be taking with the Wii U’s successor. What the company referred to as a “Nintendo-like solution” could be Alternate/Virtual reality, which the site claims could hit $150 billion by 2020. Nintendo’s public opinion of VR is noted, which has on different occasions dismissed the technology because it wasn’t fun, social, and was all based on demos and not commercial products.