Ways you are part of the CRM funnel without even knowing it
As a smart consumer, you’re probably aware that you’re being “managed,” but what you might not realize is what big business this management has become. The Customer Relationship Management (CRM) process has evolved to become so intelligent, that your local florist remembers your anniversary before you do, and we could all do with a little help in that department, couldn’t we? Here’s a breakdown of how businesses keep tabs on you and why it is in your best interest. What is CRM? CRM involves the use of software and apps to organize business processes involving the customer and to track…
