The internet did a fine job of changing the way people communicate. Social media took it to an all new level. Countless conversations are taking place across multiple social platforms, where consumers are making comments and sharing content ranging from blog posts to videos. This dynamic media channel has resulted in droves of data companies… Continue reading Social media intelligence: challenges and resolutions
Desktop and laptop computers have long been incorporated into the work environment. With the device landscape having been expanded by substantial degrees in recent years, mobile phones and tablets are being added to the list of gadgets plugged into the office environment. The bring your own device (BYOD) movement encourages employees to use the technological… Continue reading BYOD policies in the public sector: challenges and best practices
A recent survey by the Content Marketing Institute (CMI ) found that 86% of B2C businesses plan to spend more on content marketing in 2013. 54% of B2B businesses said they intend to do the same. CMI’s data backs up what many of us already know — content is king and growing in royal importance… Continue reading Building the ultimate content marketing strategy: 5 powerful tips
More companies are looking at ways that will enable them to go green with their marketing efforts. However, their motivation isn’t solely driven by the want to improve the environment. These organization realize that the green movement can be good for business. From email communications to social media campaigns, the digital channel has made it… Continue reading Email and the lean green benefits of online marketing
When most people think of video hosting sites, YouTube instantly comes to mind. Seeing that the site is generating billions of views per day, it’s easy to understand why. But while YouTube is no doubt the cream of the crop, it is only one of the many hosting options available. In this article we will… Continue reading The advantages of using a video hosting site like Wistia
It is being reported by numerous sources that Microsoft has acquired Yammer, the social networking service that exclusively caters to business users. While there is still a lot of speculation at this point, it is believed that the software giant acquired the company behind the service for more than $1 billion. Microsoft has not announced… Continue reading What would Microsoft purchasing Yammer mean for its users?
According to a report by comScore, Latin America could be the best region to target with a social media marketing strategy. A recent study by the firm showed that in April alone, over 127 million Latin America internet users visited a social site from home or work. It also revealed that Pinterest grew its audience… Continue reading Why has Latin America proven to be ripe for social media marketing?
A while back, Facebook launched Sponsored Stories, an offering that allows brands to create ads from updates posted by a user’s friend or a page they are connected with. Similar to Twitter’s Promoted Tweets, this particular offering is designed to help marketers increase visibility and snag the attention of the people they are trying to… Continue reading Why the new Facebook action spec preview tool is a great thing for social marketers
The internet world is still talking about Facebook’s $1 billion purchase of photo sharing service Instagram, which marked the biggest acquisition in its eight year history. This deal surely resulted in a nice payday for the people behind Instagram, but why Facebook? Why not other players in the social space, namely Twitter or Google+? Well,… Continue reading Why was Facebook and Instagram an ideal match, rather than Twitter or Google+?
In 2009, Google launched Places, an offering designed to take the place of its Local Business Center. Though it delivered dramatic improvements from day one, it focused on the same general goal of helping local companies increase their visibility. Today, the service is still going strong and arguably better than ever, yet few local marketers… Continue reading How you can use Google Places to get the word out about your business