Author: Aidan Hijleh

More companies are looking at ways that will enable them to go green with their marketing efforts. However, their motivation isn’t solely driven by the want to improve the environment. These organization realize that the green movement can be good for business. From email communications to social media campaigns, the digital channel has made it easier than ever for companies to conduct their business in a more eco-friendly manner. And perks such as the following benefits are what’s driving change for many of those that have decided to sing a new tune:   Reduced resource consumption…

When most people think of video hosting sites, YouTube instantly comes to mind. Seeing that the site is generating billions of views per day, it’s easy to understand why. But while YouTube is no doubt the cream of the crop, it is only one of the many hosting options available. In this article we will discuss the potential of Wistia and the advantages of businesses using it as a marketing tool.   Strictly business YouTube and Wistia are both great choices for video hosting and sharing. However, there are some differences between the two. For example, while YouTube caters to both consumers…

It is being reported by numerous sources that Microsoft has acquired Yammer, the social networking service that exclusively caters to business users. While there is still a lot of speculation at this point, it is believed that the software giant acquired the company behind the service for more than $1 billion. Microsoft has not announced what it plans to do with Yammer, but here’s what the acquisition could mean for users.   Seamless social connection Facebook, Twitter, and LinkedIn may have made it look relatively easy, but succeeding in the social media space is hard work. This is something…

According to a report by comScore, Latin America could be the best region to target with a social media marketing strategy. A recent study by the firm showed that in April alone, over 127 million Latin America internet users visited a social site from home or work. It also revealed that Pinterest grew its audience in the region by eightfold, increasing membership from 153,000 at the start of the year, to more than a million by April. Latin America has embraced the social revolution with open arms. It is up to marketers to play their cards right and make the connection. Here are some pointers on how to…

A while back, Facebook launched Sponsored Stories, an offering that allows brands to create ads from updates posted by a user’s friend or a page they are connected with. Similar to Twitter’s Promoted Tweets, this particular offering is designed to help marketers increase visibility and snag the attention of the people they are trying to reach without appearing too aggressive in the process. Facebook has made Sponsored Stories even more attractive to social marketers with a new feature designed to maximize its potential. Facebook recently announced the action spec preview tool. It is…

The internet world is still talking about Facebook’s $1 billion purchase of photo sharing service Instagram, which marked the biggest acquisition in its eight year history. This deal surely resulted in a nice payday for the people behind Instagram, but why Facebook? Why not other players in the social space, namely Twitter or Google+? Well, Twitter expressed that it wanted to buy the service, but decided to pass. Google flat out said it wasn’t interested – sure. All that aside, Facebook and Instagram is just a better fit. Here’s why:   The user experience People are infatuated with…

In 2009, Google launched Places, an offering designed to take the place of its Local Business Center. Though it delivered dramatic improvements from day one, it focused on the same general goal of helping local companies increase their visibility. Today, the service is still going strong and arguably better than ever, yet few local marketers are using it to its full potential. Fortunately, we have compiled a few tips on how to use Google Places to spread the word about your business. SEO your page When leveraging Google Places to increase visibility, it is important to understand that the “page”…

Twitter is one of the hottest internet tools on the planet. At the current time, however, it is also one of the most scrutinized. Once viewed as a medium that empowers the right of free speech, some are now questioning whether it has sold out to the governmental powers that be. The matter at hand here is the increasingly controversial issue of censorship on Twitter. Infringing on free speech? Twitter recently announced a policy that gives it the power to block certain tweets from users in certain countries. Apparently its new stance stems from wanting to distance itself from nations where free speech…

With Google aspiring to be a major player in the social media space, it should come as no surprise to anyone that the search giant is using its leverage to push Google+ in whatever way possible. It appears as if the Mountain View, California corporation is at it again because its news discovery product has been enhanced to be more socially appealing. Thanks to a recent update, Google News is now the latest of its properties to connect with the company’s new social networking platform. +1 Button strikes again The recent update applies to the Spotlight section in Google News. When logged into their…