New technology: which “shiny new objects” are worth your time?
New technology bombards companies by promising to change their workflows, productivity, and revenue every day. More times than not, however, very few technological implements actually serve a specific need. How can companies zone in? How can your company find out if the new technology being offered can help? Buy it and test it! Don’t be afraid to invest in your business if you really feel that something is going to help you be more productive. Be quick to cut and run, though. If you haven’t implemented the new tool in thirty days, cancel or return it. Do not allow yourself to be suckered…
