Online retail sales have been growing steadily in recent years, reaching record highs in 2015. Shoppers spent a combined $4.33 billion on Thanksgiving Day and Black Friday alone. Customers are purchasing things like clothing and accessories more than anything else, despite the fact they can’t try it on before buying. This is great for retailers… Continue reading Why are your customers unhappy?
Apps can really help your business grow, or they can be your entire business. Flappy Bird anyone? But no matter which route you go, it’s worth an audit to be sure you are making as much money as you possibly can from your company’s apps. Otherwise you are just leaving money on the table, and… Continue reading Are you making enough money from your apps?
If you are in the business world, chances are you’re looking to grow your business in some capacity. You would probably never say that where you see your company in 5 years is lying stagnant in exactly the same place you’re in now. Especially in today’s fast paced world, it is almost unheard of for… Continue reading Why are you still using that dinosaur phone system?
Videography used to be a highly specialized field that required special equipment and training. It took multiple members of a team, each with highly specialized skills, to produce a video that people would actually want to watch. Nowadays everyone with a smartphone is walking around with highly specialized camera equipment in their pockets, and they… Continue reading Video is evolving
This is real life. Just yesterday, someone I follow on Facebook discovered that someone had created two fake accounts and used her pictures to assume a false identity which the “someone” used to flirt with me and generally behave in an unladylike manner. The fake accounts were reported, but initially, Facebook refused to remove them,… Continue reading How does catfishing work?
Unless you graduated from college in the last 5 years, chances are the job titles have changed significantly. A decade ago there was no such thing as a “social media manager” or a “digital content strategist.” Now just about every company has people doing those jobs, whether they work under those titles or not. Sure,… Continue reading Salaries For Digital Marketing Creatives
Healthcare institutions have been compiling massive amounts of data for decades, storing it away for future use. The future is now, because all that data is finally being put to good use! Analysis of big data can be used for many things in the healthcare industry, from improving patient health outcomes to preventing hospital waste.… Continue reading How has big data changed healthcare?
With digital technology expanding more and more into every aspect of our lives, it’s easy to feel that the new way of doing things will always be better than what came before it. For example, it’s tempting to say digital marketing, which employs email to attract consumers, is the final nail in the coffin of… Continue reading Direct mail isn’t dead
When was the last time you went to a video rental store? It has probably been a while, right? That’s because services like Netflix and Amazon Prime Video have taken over with streaming and video rentals delivered right to your door. Why would you go out for a movie when you can have one waiting… Continue reading Why your business needs an online storefront
Since cell phones were released in 2006, mobile advertising has grown to a $64 billion a year industry. It’s projected that in just a couple of years, over half of all advertising dollars spent will be spent on mobile advertising. Considering less than $1 billion was spent on mobile advertising in 2006, that’s a pretty… Continue reading How mobile advertising is changing the game