How do you use performance based advertising for recruiting?

Performance based advertising is based on results, and who doesn’t like getting results?  When you pay based on results, you can actually end up saving money.  Now it is being applied to job applicant searches.  Instead of posting a job listing on a million job search sites and wading through piles of unqualified applicants, you… Continue reading How do you use performance based advertising for recruiting?

Superman battles Lex Luthor, the Internet battles sharks

It goes without saying the internet rules every aspect of our lives — including aspects that don’t immediately come to mind, such as shipping, healthcare, and utility and electrical systems. So even though we rely on the internet for so many things, like the citizens of Metropolis rely on Superman, the internet has more weaknesses… Continue reading Superman battles Lex Luthor, the Internet battles sharks

Still waiting on that cable technician?

If you’ve ever spent any length of time waiting for the cable guy to show up, you know what a miserable experience that can be.  Why is he always late?  Doesn’t he think your time is valuable, too?  As it turns out, it’s almost never the service technician’s fault. Service calls are often overbooked because… Continue reading Still waiting on that cable technician?

Why use virtual currency?

There used to be a time when people had cash.  They cashed their paychecks and used cash to make purchases.  The thought of leaving your money in the bank for someone to take was absurd.  That slowly shifted to a world where our paychecks get deposited directly into our bank accounts and we use a… Continue reading Why use virtual currency?