Author: Brian Wallace

Brian Wallace

Brian Wallace is the President of NowSourcing, Inc., a premier social media firm specializing in infographic design, development and content marketing promotion. The company is based in Louisville, KY and works with companies that range from small business to Fortune 500.

Inside the Android factory

Inside the Android factory

Coming up with the idea for a great application is hard enough, but then having to decide how to monetize it, makes the whole process even harder. Well, have no fear app developers. This infographic presented by Startapp provides you with a nice flow chart to help you decide the best way to monetize your app. There are five ways to build a profitable application. First, you have in-app ads, which are pretty self explanatory. Then there is pay per download. This is great for apps that have a high percentage of active users. Next, there are freemiums. These require free basic game play, but premium features…

DNA of a successful book

DNA of a successful book

Who doesn’t enjoy sitting down to read a good book? However, have you ever thought about what it takes to make a good book? The length, content, and audience are all important factors when it comes to creating a bestseller. The average length of a best selling book is an average of 375 pages. Although, 87% of people will finish a book that is 300 pages. And only 35% of readers will finish a book that is 700 or more pages. When it comes to content, books with a female protagonist are 40% more likely to become a bestseller, men are ten times as likely to show interest in books that feature a male protagonist….

Bringing down the house

Bringing down the house

We’ve all seen the casino movies where the cheaters come up these elaborate plans to rob the casinos of millions of dollars. Not to mention they always use the coolest gadgets to do so. Well, for those of you that thought that was only something that happened in the movies, you’re wrong. Casino cheaters have been around for quite a while, and they are still cheating their way to thousands, if not millions of dollars today. However, it’s a lot harder to get away with cheating now-a-days. Casinos are stepping their game up when it comes to their cheater-catching gadgets. In fact, on average, there are…

What

What's eating up your data plan?

In a time where everyone is wanting to save a buck, it is unnecessary to pay extra for data overages on your smartphone. So, what exactly causes overages and how do you avoid them? Each data plan is made up with a number of gigabytes that are allowed to be used. One gigabyte is equal to 1024 megabytes which is 1024 kilobytes and that is made up of 1024 bytes. One gigabyte is equal to 29,000 emails, 13.5 albums of music, 150 downloaded apps, and 5,700 pageviews. Like to download movies? An average movie download uses 2 gigabytes while a high-definition movie download uses 4.8 gigabytes. Mobile users in…

Stuxnet: the new face of cyber warfare

Stuxnet: the new face of cyber warfare

Iran’s nuclear efforts have been more than a bit of a threat, and with that, US and Israel joined forces to create their own weaponry, Stuxnet. Stuxnet is a computer worm that was discovered in June 2010 to slow Iran’s nuclear efforts. After copies of the worm leaked, it was available on the internet in late 2010, early 2011. Therefore, intelligence agencies in the US and Israel sought out new targets that could further slow Iran’s progress down. The worm consists of a layered attack against 3 different systems: Siemens PCS 7, WINCC, and Step7. That is, until Tiffany Rad, a hacker altered the code….

Gaming with granny

Gaming with granny

With Zynga targeting senior citizens with their simple and user-friendly games, it’s no wonder why the number of gaming seniors is on the incline. Zynga has released games such as The Ville, Zynga Poker, Bubble Safari, CityVille and the well known FarmVille. Gaming online can help seniors interact with friends, make new ones, keep their minds sharp and if they’re disabled, it’s something they can enjoy in the comforts of their own home. Over 26% of gamers are over the age of 50 and the number continues to grow. More and more, senior citizens are gaining online knowledge, between 2009 and 2011 senior…

Tracking driving teens

Tracking driving teens

So, what is it about teens nowadays and their not-so-magnificent driving? There are a lot of contributing factors that can make up a sucky teen driver. Teenage drivers cause more car accidents, with an annual 1/5 accidents caused by 16 to 19 year olds. In the first six months of having their driver’s license, teens have the highest chance of having a fatal crash. But once again, why is this? A must have with teenagers is definitely the newest cell phone available, which the usage of can double the likelihood of an accident. Don’t think your teen is using their phone while driving? Think again. Out of…

How to win big in the app market

How to win big in the app market

Every day there are new mobile games being released. Some gain instant popularity, while others flop. What makes games the most popular? Being user friendly is a must, and games need to be something that everyone would enjoy. Sports games seem to be among the most popular genre. Speaking of sports games, lets take a look at this success story of Hothead games, and how with the help of Cloudant, they sky rocketed to the number one spot in just a couple days. Hothead games is an award-winning, independent game development studio focused on mobile games, for iOS and Android. In March 2012 their game “Big…

A snapshot of mobile search trends

A snapshot of mobile search trends

Ever been out and wanted to tell people what you were doing, show them a photo or check into your location? You’re not the only one. Facebook is the number one searched mobile website. There are nearly 2500 variations of search queries with the word “facebook”. Malaysia and Italy use facebook as a keyword; that is twice the global average. When do you use your mobile device most often? On average, mobile user behavior is more significant around the time that you’re tucking yourself in for bed. The amount of usage on a mobile phone is also greater than that of a desktop computer. Nowadays it…

The war on free clicks

The war on free clicks

With the convenience of the internet and the google search engine, all your needs and searches are just a click away. However, when you “click” on your searches, what exactly is happening? On the northern theatre, search listings include larger, more relevant and engaging ad formats for any remotely commercial keyword search (crowding out less effective organic search results. While on the southern theatre their objective is to vigorously attack SEO web spam and to raise the privacy bar (no more sharing of these search queries) making it harder to rank in organic searches.So who takes…

The future of mobile business and consumer apps

The future of mobile business and consumer apps

Mobility is a must these days. Especially in the business world. Smart phones lead the way for mobile devices and now tablets seem to be the new trend. No business professional wants to lug around a lap top anymore, especially if they travel a lot. So the tablet has become a popular choice for the traveling business person. Not only are individuals choosing the tablet as their favorite mobile device, but big businesses are using them more as well. Since bigger businesses are using tablets, the need for more specified applications is growing as well. Enterprise application development is growing….

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