The mobile takeover

According to MobiThinking, 86.7% of the world’s population are mobile subscribers. 1.2 billion of this percentage are mobile web users and 25% of mobile web users only use mobile web or very rarely use desktop websites. In 1996, Nokia launched a very early version of the first ever smartphone. 16 years later we are a… Continue reading The mobile takeover

What can augmented reality do?

Augmented Reality is a stem of virtual reality put in the hands of every person with a smartphone or tablet. This development brings mobile marketing to a whole new level for businesses.  What is Augmented Reality, and how can it work for you? Traditional mobile marketing consists of SMS campaigns, mobile websites, QR Codes ,… Continue reading What can augmented reality do?