Author: Christine Smith

According to MobiThinking, 86.7% of the world’s population are mobile subscribers. 1.2 billion of this percentage are mobile web users and 25% of mobile web users only use mobile web or very rarely use desktop websites. In 1996, Nokia launched a very early version of the first ever smartphone. 16 years later we are a smartphone civilization. We have the internet in our back pockets. We share our lives minute by minute via social media, texting and emailing. In another study by MobiThinking, they found that globally, mobile page views have nearly doubled in the year between May 2011 and May 2012….

Augmented Reality is a stem of virtual reality put in the hands of every person with a smartphone or tablet. This development brings mobile marketing to a whole new level for businesses.  What is Augmented Reality, and how can it work for you? Traditional mobile marketing consists of SMS campaigns, mobile websites, QR Codes , Mobile Search Engine Optimization and Check-In site management. The Augmented Reality program consists of a live, direct or indirect feed of a real world environment using GPS, graphics, video and sound. One of the first forms of Augmented Reality came to us via Monday…