Marketing around the collapse of the Daily Deal

When Groupon rejected a $6 billion buyout from Google in late 2010, the company clearly saw nothing but rosy skies. Generating nearly $2 billion in annual revenue, their prospective earnings at that point showed nothing but an uphill curve. Today, they’re likely singing a different tune. After peaking at a share value of $31.14 following… Continue reading Marketing around the collapse of the Daily Deal