Is Microsoft crazy to offer $100,000 for Windows Phone 8 apps?
The short answer: no. The longer answer is that they have to do something. When Microsoft first made the jump into the smartphone arena with their Windows Phone 7 operating system, it’s likely that they knew they had a tough road to climb and that they would be the third option for most phone buyers, at least in the beginning. They probably weren’t prepared to be such a distant third with iOS and Android phones taking more than the lion’s share of the pot. Windows Phone 8 hasn’t been as well received as they had hoped, either. They’ve been paying developers directly to produce apps for them – $100 per app…