Author: Drew Hendricks

The internet gives everyone a voice, and that’s a beautiful thing. However, the things people say online can actually have a bigger impact than they think. When an unhappy customer goes online and leaves a bad review of a business, other customers take it to heart and the company looses business– maybe just a little at first, but when companies start to develop a bad reputation online, it can spread and grow in the blink of an eye. Luckily there are ways that businesses can help prevent that.   Creating a good online presence Everyone wants to have a strong online presence, especially businesses….

Keeping up with the world of sports can be a challenge, but not if all the info is right on a smartphone. When it comes to choosing the right apps, don’t forget about the constantly evolving games every fan should be following. Whether it’s cricket in India or the NFL, if the sport exists, there’s probably an app for that. Choose apps that work on both Android and iOs to avoid any face-palming moments down the road. There are endless apps available, so how can fans and sports betters know which are best? Some are free, some are more user-friendly and some offer real-time coverage. To make things simple,…

When it comes to getting a great deal on travel, there are numerous online sites to choose from. Two of the most popular, Hipmunk and Kayak, are going head to head when it comes to features and customer service. Whether someone wants to plan a full trip in minutes or get some suggestions on activities, both sites offer plenty of support. However, customer service is still at the heart of travel companies, so which one comes out ahead? Here’s a side by side comparison of the two sites. Keep in mind that personal preference still plays a role, and the interface between the two both have pros and cons. Customer…

When Google debuted its Gmail e-mail service in 2004, the Internet community thought it was a joke. Not just because the service debuted on April Fool’s Day, but because Google promised storage space of 1 gigabyte – for starters. Its competitors, like Hotmail, offered 2 megabytes of storage, with paying customers eligible for an additional 2 megabytes. However, as Google enjoys its online dominance by upping the offering to 15 gigabytes across three of its key services, perhaps the Menlo Park-based company is the one having the last laugh.   Trimming the fat Amid all the hoopla over more…

Small business owners know they need internet presence, but what many people don’t realize–often until it’s too late–is that there’s a big difference between a website and a web page. When many business owners think they’re getting a website, they’re actually getting a web page. Web pages are generally low cost or free, but they share space with other people. This means the options are limited, speeds can be slow, but it’s a good choice for a very small business. A “shared hosting account” is a great way to save money, but there are of course risks. There’s a reason people can get one of these accounts…

The process of invention may be intrinsic to human nature and almost entirely unique to humankind, but the process of attributing credit to individual inventors and empowering those inventors to earn a living from the fruits of their ideas has been a long and often arduous one. The changing landscape of inventions and patents Today patent law is incredibly nuanced and complex, but back in 500 BC when the Greeks first held forth that whosoever invented something which improved quality of life should be guaranteed the ability to profit from that invention for a period of no less than one year, laws…

There are a lot of ways that Hollywood has changed the way we use the internet. On one side, the internet is an incredible well of knowledge and innovation, a place of creativity, inspiration, and easy communication. There is no question that the internet has, for better or for worse, morphed the way we view ourselves and our place in society. Consequentially, it has also changed entertainment, marketing, and networking. Alongside the innovations of the internet and of new technology are the innovators who use these tools and give them purpose. There is no point in having this technology if no…

LED lights are small, but integral components in our technology. From tiny blips of light that serve as electronics indicators, to large-scale LED clusters that form business signs, these diodes have played an impactful role in the history of electronics and computing. LEDs were a brainchild of the 1960s, an era marked by innovation and competition in the semiconductor field, as researchers strived to propel their companies to the forefront of technology. As several big players, including Texas Instruments, Bell Laboratories, RCA, and GE jumped into the race, LEDs have developed as increasingly…

Designing a startup logo is as important as an impactful mission statement. It embodies the identity of a company, conveys its purpose and soul. A well-defined logo should be a snapshot of what a startup is all about. From the typeface to the borders and color schemes, it all counts. Whether a startup is beginning from scratch or redesigning their logo, it should be with an eye toward future use. Will a graphic design work with custom neon signs in a storefront, as an online masthead, and in promotional emails? If not, get back to the drawing board. A logo should be memorable and versatile for company…

It’s called having business intelligence, savvy, and it doesn’t just mean knowing the ropes or being well versed with the client. It means having an eye to the current, an intuitive ability to respond to the river of data coursing through your company, and if yours is a small business, it probably means knowing where to turn to have that information processed, organized, and returned to you in palatable “intelligence” packets. If you are operating a small business you might be missing serious opportunities if you aren’t paying attention to everything your business is telling you….