Author: Drew Hendricks

Small business owners know they need internet presence, but what many people don’t realize–often until it’s too late–is that there’s a big difference between a website and a web page. When many business owners think they’re getting a website, they’re actually getting a web page. Web pages are generally low cost or free, but they share space with other people. This means the options are limited, speeds can be slow, but it’s a good choice for a very small business. A “shared hosting account” is a great way to save money, but there are of course risks. There’s a reason people can get one of these accounts…

The process of invention may be intrinsic to human nature and almost entirely unique to humankind, but the process of attributing credit to individual inventors and empowering those inventors to earn a living from the fruits of their ideas has been a long and often arduous one. The changing landscape of inventions and patents Today patent law is incredibly nuanced and complex, but back in 500 BC when the Greeks first held forth that whosoever invented something which improved quality of life should be guaranteed the ability to profit from that invention for a period of no less than one year, laws…

There are a lot of ways that Hollywood has changed the way we use the internet. On one side, the internet is an incredible well of knowledge and innovation, a place of creativity, inspiration, and easy communication. There is no question that the internet has, for better or for worse, morphed the way we view ourselves and our place in society. Consequentially, it has also changed entertainment, marketing, and networking. Alongside the innovations of the internet and of new technology are the innovators who use these tools and give them purpose. There is no point in having this technology if no…

LED lights are small, but integral components in our technology. From tiny blips of light that serve as electronics indicators, to large-scale LED clusters that form business signs, these diodes have played an impactful role in the history of electronics and computing. LEDs were a brainchild of the 1960s, an era marked by innovation and competition in the semiconductor field, as researchers strived to propel their companies to the forefront of technology. As several big players, including Texas Instruments, Bell Laboratories, RCA, and GE jumped into the race, LEDs have developed as increasingly…

Designing a startup logo is as important as an impactful mission statement. It embodies the identity of a company, conveys its purpose and soul. A well-defined logo should be a snapshot of what a startup is all about. From the typeface to the borders and color schemes, it all counts. Whether a startup is beginning from scratch or redesigning their logo, it should be with an eye toward future use. Will a graphic design work with custom neon signs in a storefront, as an online masthead, and in promotional emails? If not, get back to the drawing board. A logo should be memorable and versatile for company…

It’s called having business intelligence, savvy, and it doesn’t just mean knowing the ropes or being well versed with the client. It means having an eye to the current, an intuitive ability to respond to the river of data coursing through your company, and if yours is a small business, it probably means knowing where to turn to have that information processed, organized, and returned to you in palatable “intelligence” packets. If you are operating a small business you might be missing serious opportunities if you aren’t paying attention to everything your business is telling you….

So, your teenager has passed his or her driving test. Congratulations! And now they want to share your car! Out of the question! As proud as you are of them, there’s no way you’re letting them get behind the wheel of your trusty automobile. It’s time for them to learn the responsibility of maintaining their own car. But where to begin? Here are the 10 most popular cars to give teen drivers.   1. Audi A3 CarInsurance.com rated the Audi A3 the top choice for young drivers for two straight years. The long-term reliability, safety ratings, fuel consumption and insurance costs offset the fairly…

There are many ways to go about launching a new product, and there are many ways to fail before you even get off the ground.  It’s not a myth that most new businesses fail.  From funding troubles to challenges in connecting with the market, there are numerous dangers waiting for both entrepreneurs and product managers. However, there are some best practices for creating a successful product launch.  Here are five of them.   Know your market Large companies spend as much time studying the marketplace as they do in research and development on the product.  In the build-up to a product…

Graph Search is Facebook’s newest pillar. Every user’s experience will be different because every user has a different network to tap into. Graph Search is a Facebook feature that is similar to search engines. Users can find targeted information on anything from their friends’ top rated television shows to jobs in Honolulu.   What is Graph Search? Graph Search is intended to make searching for information more relevant and personalized. The Facebook exclusive search feature recommends products and services based on friends, their connections and a user’s likes. Graph Search aggregates…

As smartphones and tablets have unstoppably consolidated their vice-like grip on everyday life, no business would want to be left behind. Products and services (like ReZoop’s mobile punch card) can be purchased at the press of a button, revolutionizing the way business is conducted and making the marketplace landscape a cutthroat and ever-evolving minefield. There are a number of mobile apps businesses can use to stay relevant and ahead of the game, and their competitors. Here are seven of them. …