Apple's Green Thumb Gives Other Companies Black Eyes
Apple is well known throughout the industry as being on the forefront of eco-friendly design and production. That is respectable, admirable, and all other sorts of great. But, honestly, why bother? After all, going out of your way simply to save a tree or two can’t be that worthwhile, right? Well guess what: Steve Jobs and Apple know something that others seemingly don’t. Having done something as simple as reducing the size of the boxes being shipped, Jobs noted, is already saving Apple hundreds of thousands of dollars — smaller boxes equals more efficiency in shipping, which results in not…