Author: JD Rucker

JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog and Director of Digital Marketing at KPA. Find him on Twitter, Facebook, and Pinterest.

Why retail loves Pinterest

Why retail loves Pinterest

It’s all a matter of expectations. When we go to Facebook, we expect to see our friends and family detailing (often too much so) their lives through pictures and declarations that range from mundane to awesome. When we go to Twitter, we expect to see news from trusted sources (depending on who you’re following) and quick tidbits from our friends. When we go to Google+, we expect to see people talking about why others should be on Google+. When we go to Pinterest, we expect to see cool things to buy (amongst other things, of course). That’s why they just got a lot of money. This expectation has been set…

Interesting facts about the IPO that everyone is discussing

Interesting facts about the IPO that everyone is discussing

While there is definitely a lot of interest in Jimmy’s Fish Stick Company’s upcoming IPO, the main focus is on Facebook. The social networking giant has the most anticipated initial public offering in history that will likely value the company in the 12-digits. Whenever something is this big, someone is bound to make a fact-sheet on them. That’s exactly what MBAOnline.com did in this infographic. Click to enlarge. Created by: MBAOnline.com Related articles #Facebook IPO: It’s NOT A Double Rainbow But What Does It Mean [Infographic] (anisesmithmarketing.com) Facebook IPO Particulars [Infographic]…

Yahoo

Yahoo's Next CEO Must Be Magical

The debacles continue to mount at Yahoo. After ousting Scott Thompson from CEO, the search begins for the next CEO of the once-mighty web portal and search engine. There are those who would recommend a safe play, someone who won’t make waves and who has a squeaky-clean history (that gets completely verified, of course). This would be a bad move. They already tried that with Thompson. They’re on their last leg to remain relevant as the weight of their sheer size is starting to weigh on a foundation built from poor decisions and bad business practices over the last few years. They made an awful decision…

Iran pushes for national internet by cutting off foreign email providers for financial communication

Iran pushes for national internet by cutting off foreign email providers for financial communication

Iran continues its push to keep foreign interests out of its internet by barring banks, insurance companies, and telecom providers from communicating with clients using foreign email providers like Gmail and Yahoo. They plan for the “Iranian Internet”, marked to be implemented this month, is intended to keep foreign internet providers from coming in and more importantly to keep their people from reaching out to the rest of the world. “The telecommunications minister has ordered the use of domain names ending with .ir” belonging to Iran, Asr Ertebatat reported. Iranians wanting to receive…

Slashdot may be for sale soon

Slashdot may be for sale soon

One of the grandfathers of social news may be on the selling block as Geeknet announced today that they were evaluating “strategic alternatives” for their online media business that includes Slashdot, SourceForge, and Freecode. They may be for sale soon. Then again, Geeknet may decide to invest more into them. It’s one way or the other as the current model is not profitable. The company showed a net loss of $2.1 million in the first quarter of 2012 despite having nearly 50 million visitors per month to the sites. “After much discussion, our management team and Board of Directors have decided…

The invaluable social media custom graphics cheat sheet

The invaluable social media custom graphics cheat sheet

One of the hardest parts about personalizing social media profiles and pages is getting the artwork and branding just right. Every site has different sizes and styles that they prefer when placing artwork on your page. The challenge is that they rarely (for some reason) tell us the dimensions that work best. This graphic by San Diego web design is a perfect cheat sheet for those who want their pages to look just right. It’s particularly useful for agencies who have to post graphics on a semi-regular basis. Click the image to download the PDF version for safe keeping. …

The exception: Why Rovio should not go public

The exception: Why Rovio should not go public

In the tech world, companies are often encouraged to go public for many reasons, not the least of which being the infusion of cash that helps for expansion, improved conditions, and innovations. In most cases, growing companies like Rovio should consider an IPO to build upon the momentum they have. When you’re hot, you’re hot, and it’s the time that most choose to strike the iron. Rovia is one of the exceptions. Here’s why:   They’re profitable. Very profitable. [caption id=”" align=”alignright” width=”150″ caption=”An image of the popular video game 'Angry Birds' is displayed…

Will Google+ Business Pages Replace Google Places?

Will Google+ Business Pages Replace Google Places?

There has been light speculation for a long time about whether Google+ Business Pages will eventually replace Google Places altogether. It would seem to be the logical next step in the evolution of the service as they are getting more businesses involved with their own pages while pushing to get as many users as possible. So far, they’ve been getting users (over 100 million now) but very little engagement. Users spend an average of 3 minutes per month on Google+ compared to 6-7 hours per month for Facebook users. Shortly after the launch of Plus last year, some were wondering why there was no business…

How to make Google Translate beat box

How to make Google Translate beat box

Some Google hacks are simply cooler than others. If you want to make Google Translate “beat box” like a champ, simply paste this nonsensical string of letters into it and push play. pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk pv zk bschk pv zk pv bschk zk pv zk bschk pv zk pv bschk zk bschk pv bschk bschk pv kkkkkkkkkk bschk bschk bschk…

The $200 million "Draw Something" fad is ending

The $200 million "Draw Something" fad is ending

Someone should have seen this coming. Someone should have said something. After forking over $200 million to buy OMGPOP for the singular purpose of getting control over Draw Something, Zynga is wondering why 5 million daily active users (around 1/3rd of the total) abandoned the game last month. It’s a lesson in size and scope. People did see this coming. Zynga was told. They didn’t heed the warnings and saw something that they thought would have staying power. They thought of a clever advertising model that would have users drawing brands for a price to the brand. They had to do something because…

A smart, huge company should buy Yahoo immediately

A smart, huge company should buy Yahoo immediately

There is value in Yahoo. It’s real and tangible. While conventional wisdom would look at the trends and the follies of the beleaguered tech firm as a sign that they would be a bad investment, there’s another perspective that knows that now is the best time to buy. I know. I’ve been there. No, I’ve never worked for a huge tech firm. I have, however, been a part of a company with loads of potential but other challenges that made us ripe for acquisition at a bargain-bin price and the results were incredible for everyone involved. Today’s Yahoo has seen a string of CEO and board follies that make AOL leadership…

Is Yelp spending too much money?

Is Yelp spending too much money?

They say you have to spend money in order to make money. The problem for Yelp is that they may be spending too much money compared to what they’re earning. This is common for publicly-traded companies, but in their case they may be spending too much compared to how much they have the potential to make, a prospect that nobody at the company and few on Wall Street are willing to entertain. There is definitely growth-potential for whoever can do well in the local listings and recommendations industry. Mobile devices, the Apple products in particular, rely on Yelp as a way for users to find the best sushi…

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