Author: JD Rucker

JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog and Director of Digital Marketing at KPA. Find him on Twitter, Facebook, and Pinterest.

Why Windows web browsing market share drop means very little to Microsoft

Why Windows web browsing market share drop means very little to Microsoft

If you torture numbers long enough, you can make them say anything. In this case, it’s Chitika, Techcrunch, and others who are raising alarms about something that’s relatively meaningless, particularly to Microsoft. The title of the Chitika post is “Demise of the PC? Windows Web Browsing Market Share Declines by 10% in Six Months”. Their data is solid and appears to be completely accurate. The conclusion, resounding what has been spoken many times by many experts, is that the PC is dying a slow death.. No. It’s not. The rise of mobile devices and the popularity of Apple products has clearly opened…

Tim Cook is the Michael Corleone of Apple

Tim Cook is the Michael Corleone of Apple

It has been just over 4 months since Steve Jobs died. Since then, Apple continues to head in the right direction financially and has seen very little in the way of slowing down its development of products. Tim Cook, the CEO, has not had many public appearances since then and the ones he has had have been short, but that changed yesterday during an engagement at a Goldman Sachs conference. Cook, who has been handling investor-relations for a long time due to Steve Jobs’ desire to not engage with (or talk to, or be associated with, or be in the same room with) the people with money who relied on Apple to make…

Pinterest may be changing the social commerce game, but why?

Pinterest may be changing the social commerce game, but why?

Pinterest is starting to enter into the social media in ways that most sites only dream about. Other than Google+, it’s the fastest growing social site in the last year with 329% growth in the last 4 months of 2011 alone. We get more questions on our social media podcast about Pinterest the last month than we get about Facebook. Why is the spotlight shining so brightly on this relative-newcomer to the social world? The answer is pretty simple. With a base target audience of 25-45 year-old women, the site is a mecca for things like fashion, recipes, and male pectorals. This exposure has gotten the attention…

The Harry Potter series in 15 epic minutes

The Harry Potter series in 15 epic minutes

The Potter-era may be over in Hollywood, but those who want to reminisce without sitting through 16 hours of film can get their fix in under 15 minutes with this epic fan-made homage titled, “Harry Potter: A Tribute to the Magic”. There are spoilers, of course, so only watch it if you have either already seen the whole series or never plan to (but want a Cliff’s Notes version). Compiled beautifully by YouTube user themanbatman, this video takes us through on a chronological journey through the world of wizards as defined by J.K. Rowling in her 7-book/8-movie master series. As the description says,…

Corning expands its vision of a glass future

Corning expands its vision of a glass future

Nearly a year ago, Corning put out a video called “A Day Made of Glass.” In it, they showed a future that was enhanced by the use of touchscreens and other variations of glass products that seems less like “Minority Report” and more like a not-so-distant reality. This week, they’ve added to the video by releasing another titled “A Day Made of Glass 2: Same Day. Expanded Corning Vision.” First, here’s the original video: It was inspiring to see the potential, but didn’t quite take the world to the next level that many of these technologies promise. Now, their most recent video finishes the job with kid-attacking…

Making the internet more open... in education

Making the internet more open... in education

Over the past few decades starting with the computer revolution and continuing through the digital age, the Massachusetts Institute of Technology has been a leader in cutting edge (and often bleeding edge) styles of educating the brightest minds around the world. It’s no wonder that in an atmosphere where free is not always free and content is being safeguarded for the sake of political aspirations and monetary gains, MIT is blazing the trail for an open form of communication through OpenCourseWare. The infographic below breaks down how OCW has changed education, which programs are currently…

What Gingrich, Santorum, and Romney should learn from Paul (and Obama) about the internet

What Gingrich, Santorum, and Romney should learn from Paul (and Obama) about the internet

Today is a different world when it comes to political campaigns. A decade or two ago given the same candidates of today with the same scenarios but a less-prevalent internet, Ron Paul would be in single-digits in the early primaries and Rick Perry (and possibly Herman Cain) would still be alive and well. Mitt Romney would have a commanding lead and Santorum would have placed 3rd or 4th in Iowa instead of winning it. The internet has completely changed the way that candidates get their message out. It has completely changed the virility of news and opinions. It has completely changed the impact of…

The SOPA blackout is the most American thing we

The SOPA blackout is the most American thing we've done all day

The Tea Party movement was intended for Americans to harken to the revolutions of the past when tyranny and taxation reigned over the colonies. The #OccupyWallStreet movement drew awareness to the tremendous gaps between the “haves” and the “have nots” with a call for a more sensible distribution of wealth. Both have supporters and detractors of equal passions. Neither was as purely American as what the SOPA/PIPA/OPEN blackouts planned for tomorrow represent. There is distinct gray surrounding the Tea Party and #OWS. Both galvanized parts of the population but the political questions being…

Visualizing the answers to the ultimate showdown: "Geeks vs Nerds"

Visualizing the answers to the ultimate showdown: "Geeks vs Nerds"

For much of the 70, 80s, and even 90s, “nerds” and “geeks” were synonymous for most who used the terms. The words could be interchanged and nobody would give it a thought. After the turn of the millennium, it became clear that the two groups became distinct (if they weren’t already) and headed in different but parallel directions. To understand the distinctions, we refer to the graphic below that makes the question easier to answer. Click to enlarge. From: MastersInIt.org…

Internet access IS a human right

Internet access IS a human right

Technology and philosophy have been at the center of more debates lately than ever before. It’s clear that technology is advancing faster than anyone would have imagined a decade ago, while an argument could be made that the philosophies that brought the world this far are starting to regress to less-civilized times. In the question of whether or not internet access is a human right or simply a privilege, technology and philosophy collide dramatically. The arguments that Vinton G. Cerf, Google’s Chief Internet Evangelist and a prominent computer scientist recognized as a “father of the Internet,”…

Google tosses its hat in the political ring with Google Elections

Google tosses its hat in the political ring with Google Elections

With Iowa deciding on their choice for GOP candidate tomorrow, Google’s timing is much better this election season to roll out their political news and trends trackers at Google Elections. In 2008, they had a similar offering but didn’t release it until just before the conventions. The Dashboard above is, according to Frederic Lardinois of Silicon Filter, “the most interesting aspect of the site.” It displays side-by-side comparisons of searches for each individual candidate over the last 7 days and allows users to expand the graphic to drill down to individual dates. The “On the Ground” view…

The major video game companies may be off the SOPA list but they still support it

The major video game companies may be off the SOPA list but they still support it

It’s one thing to distance your company from a list that had proven in the last couple of weeks to be detrimental to those on it. It’s another thing altogether to come out and oppose something because it’s fundamentally wrong even if doing so has a negative effect on your bottom line. Most of the big gaming companies who had their name removed from the SOPA support list have done little more than just that – had their names removed. Microsoft is the only major player in the industry that has voiced any opposition to the bill, saying in November that it needed major changes for them to support it. As Rawstory…

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