Social media: How politicians will win the future over
For decades politicians have fought to gain a foothold in the crucial 18-24 demographic. No longer is this just a matter of having a photograph taken with a pop star or well-known celebrity, but instead a strong presence on social media is becoming a necessity in order to connect with young voters. These changes in electioneering were most recently evident in the French Presidential elections earlier this year. Both Francois Hollande and Nicolas Sarkozy fought to gain the younger population’s vote by using social media – notably Twitter – it may just be coincidence that Hollande (the winner)…
