Author: Leslie A. Joy

Leslie A. Joy is a marketing assistant, process manager, analytics geek, and blog editor at SUBERAPPS. You can find out more at her site, Social Media Mercenary.

Google Needs to Put the Buzzkill on a Dead Product

Oct 30 by Leslie A. Joy | 7 comments

Jeff Bullas had a post up on his blog, Is Twitter About to Terminate Google Buzz, that discussed how Google Buzz is essentially dead. However, I don’t think Twitter killed Google Buzz. I think Google Buzz killed Google Buzz. I had high hopes for it. I really did. I didn’t see it as a Twitter killer or substitution for Twitter, but rather a more more »

Study Reveals Smartphone Owners Don't Download Apps

Oct 24 by Leslie A. Joy | 6 comments

Ever read about a study and at first you’re excited by the results, and then you’re immediately let down? That just happened after reading about this smartphone study reported on PC World. OpenCloud’s study revealed that only 39% of smart phone users download apps. The average user downloads 14 more »

Trends to End: Turning Everyday Tasks Into Games

Oct 24 by Leslie A. Joy | 3 comments

Normally I don’t mind trends, so long as I don’t actually have to participate in them. However, there is one trend that needs to be over yesterday: turning everyday tasks into games. For those of you who haven’t seen the onslaught of tasks-as-games app, here’s a brief run-down of some of more »