Author: Louie Baur

Content speaks for itself. It speaks for a company. It speaks to the people. Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest way for them to understand that you know what you’re doing. It’s not just about having information for visitors to see in order to convince them that you’re an expert. It’s also about…

“Damn you, Facebook. I don’t like you but everyone I know is on it. If I want to see pictures of little Timmy sliding into third base or hear what’s happening with my ex-, I’ll have to keep playing your game.” Similar thoughts run through the minds of millions of people all the time. People complain. They say that Facebook is bad. Then, they go right back to it to see the latest gossip, pictures, or cat videos. The social network has reached a tipping point that keeps us coming back. In a recent study by WebPageFX, 61% of respondents said that they do not trust Facebook at all versus only 2% who said they trust…

It’s not the most popular Facebook page in the automotive industry. It’s definitely not the most active. It might, however, be the most interesting, particular to those who like the iconic American sports car. In essence, Ford gets social and they show it on their Mustang page. What makes the page better than similar automotive pages like the Chevrolet Camaro page is the interactions they have with their fans. They comb the web looking for the right content to post. They know that their fans aren’t just interested in the new Mustangs that you can find at dealerships today. They know that fans want…

It’s unlikely that a professional wingsuit maniac Alexander Polli had anything other than adrenalin and testosterone flowing around him when he went through the tiny hole in the video below, but watching it might make you mess your own pants. It’s that insane. While not purely technological as we normally post here on TECHi, this is a video that’s worth noting because of the amazing things humans have been able to do when technology is involved. In recent years, the wingsuit has received both a ton of attention on YouTube as well as a miniature industry that some of the brightest minds in design and…

Every time a social network makes a change to their layout, design firms around the world groan about how they now have to redo a ton of different artwork. Social media is big business and companies will pay big bucks to look just right on their pages and profiles. Google had a change of their own recently on Google+, including one major change to profile and page layouts that made the cover photo extremely large. This added a new wrinkle to the mix because now pages had different through which they had to operate. The whole cover image isn’t immediately visible when people visit the page, so there are…

In an ideal world, marketing content through social media would be an extended process because we would all have the time to do it the right way. We could focus on positioning it, nurturing it, and timing everything out exactly like it should be timed. Unfortunately, this isn’t a perfect world and we have to maximize our results while minimizing the time and effort to achieve them. There are plenty of shortcuts that make promoting content on social media faster and easier and there are plenty of techniques used to make the promotions more effective. The real key is to find the right mix of the two to…

“I gotta have more cowbell!” It has become one of the most popular skits in Saturday Night Live history. When Chistopher Walken played The Bruce Dickinson in a skit that had Will Ferrell playing Gene Frenkle from the band Blue Oyster Cult, the need for more cowbell was born. It was a good skit, but the absurdity of enhancing the song with the obnoxious sound of the cowbell really hit home and made it memorable. In social media, that’s the whole point. When you look at the various posting styles that businesses employ on Facebook, Twitter, Google+, and others, there’s something normally missing. Few…

One of the most important lessons you can learn in Facebook marketing for your business is that you can have a much greater impact on your performance online through Facebook by focusing on what’s happening in the real world. Facebook is virtual, but that doesn’t mean it has to focus on the virtual world. Make it real. If your business is out there doing things in the real world, you have plenty of potential Facebook content to post on your page (as well as you other social media pages and profiles). Do you participate in charities and local events? Do you sponsor a little league team? Do you have a monthly…

Cell phones. GoPro. Spy cams. There are already a ton of different ways for creeps and perverts to take pictures and shoot videos of unknowing subjects for whatever nefarious reasons they have. Google Glass – this could be the technology they’ve needed to take it to another level. Hands-free perverts (at least while they’re spying). That’s one of the fears of some. It was highlighted inadvertently during a publicity stunt from a local bar in Seattle who announced that they were banning Google Glass entirely from use. Their reason – they’re a seedy bar whose patrons value their privacy and anonymity….

They say it’s going to be the fastest supercar, ever. They say it’s going to cost the three people who get to buy one $3.9M each. They say it can do 220 MPH, that it will have 750HP pushing its super light body, and that each of the three that are made will be red, green, or white to represent the Italian flag. What they aren’t so quick to point out is that the Lamborghini Veneno, which was unveiled at the Geneva Motor Show this week, was named after a bull that ended up killing a matador in 1914. When you put 750 HP behind a car that is designed to be extremely light, the namesake may end up being a precedent. It will…