Author: Luba Tolkachyov

Luba Tolkachyov

Luba Tolkachyov is the founder of Yenta, a free location based mobile phone application that connects Jewish singles with other singles near them. Luba is also the co-founder of Findr Interactive, a full service digital agency focused on growing brands digitally.

Find your Jew boo and app success this Hanukkah

Find your Jew boo and app success this Hanukkah

The app market is saturated; there are thousands of games, tools, and niche apps, and many of these just get lost in the crowd. Building a niche app is still a valid plan for finding success in the app marketplace, but you need to build a tool that can help a community connect in a new way.   Unique sensibilities Growing up Jewish, I experienced first-hand the pressure of my family to settle down and find a “nice Jewish boy.” I thought these pleas from my mother and grandmother were archaic, and Hanukkah’s eight nights of candle lighting was just another opportunity for my parents, aunts, uncles,…

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