Will Apple ruin our cloud video future?
Ever since they first came about, digital movies have been totally absurd. Not only are they overpriced, they are almost always locked into particular hardware ecosystems. Buy a movie from iTunes and it only plays on Apple hardware; buy the same movie on Xbox Live or the Playstation Network, and it’s the same deal. It’s ridiculous. But it seems like buying a digital movie might finally be about to get better with the arrival of Ultraviolet. It’s a new system from Hollywood that let’s you buy a movie once and watch it anywhere. Sounds like the future we were promised, right? Trouble is, Apple aren’t…