Take a ride down any major road in America and you’re bound to find at least one of the following; a post office, a pizza place, or even a McDonald’s. Any successful business has gotten to where they are because of three major factors, product, business structure, and a solid corporate identity – in this case, a strong, easily recognizable logo. Corporate identity can make or break a business almost as easily as its product or business structure. When I’m stuck at work and want to order a pizza, I immediately think Dominos. It’s just that simple. Simple is a key term to remember here, because the more…
Author: Rich Drezen
Rich Drezin is an intern with an online marketing company. Drawing, animation, and graphic design led him to a BFA at Briarcliffe College and an award for Best Short Animation from the New York International Independent Film and Video Festival. Rich also enjoys playing golf, playing video games such as Sonic the Hedgehog and Turtles in Time, and watching lots and lots of old movies going back to the silent film era. He is also a member of the New York Theatre Organ Society and ASIFA East.
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